Corporate

Sheri Rodgers

President of Prospect Media

Board Members

Michel Pepin, CPA, CA

President and Chief Executive Officer

Mr. Pepin brings over 35 years of global/multinational experience in several industries as Board member and special advisor for several organizations, working with public companies, private equity (PE) and family-owned businesses. He has led teams in domestic and global organizations spearheading M&A deals and interacted
with capital markets, strategic corporate development, financial management, overseeing finances, compliance/regulatory and operational functions. His experience includes IT, human resources, real estate, procurement, legal and insurance. Michel has successfully improved processes, created significant positive cash flows and maximizing return on investment.

Michel is a is a Chartered Accountant and Certified Public Accountant, also having completed several specialized university courses.

David Mathews 

Chief Commercial Officer

Mr. Mathews is the President and Managing Director of PMG/MFD. As a senior executive, Dave will be leading the operations, performance and growth strategy of the advertising and marketing technology segment within Ciscom.  Dave has a long tenure of building, combining and developing the agency business since he founded Stratafly, in partnership with Prospect Media in 2006. Then merging the two agencies in 2014 as the new Prospect Media Group and taking sole ownership of PMG in 2019.  He is based in Toronto. 

He brings over 25 years as a leader in the marketing industry, leading growth strategy initiatives across multiple media and agency roles.  He led the transformation of PMG into a retail focused, data-driven, integrated media agency— from print to digital to omni-channel.  His passion is to deliver actionable consumer insights, combined with integrated media strategy to create successful client experiences focused on performance.

Dave has served on multiple boards within the marketing industry such as the RAC Board, the RCC Marketing Committee, as well as for the charitable organization Youth Without Shelter.  He is the founding partner of Cover Me Urban in 2010, an annual fundraising event that supports YWS, raising over significant funding for the shelter since inception. He has a B.Sc. from UofT, leveraging his experience as the Advertising Director for the campus radio station, as his foray into Marketing.

Angel Valov

Angel Valov is a finance professional with extensive experience in all aspects of institutional money management. He is an accredited, high net worth investor and proprietary trading specialist with intricate knowledge of the North American capital markets. Since 2014, he has managed and invested in equity distributed across several trading strategies and thematic investment ideas (in addition to accredited investments) and supported by proprietary technology infrastructure.

Mr. Valov has worked as Risk Manager at Polar Asset Management Partners Inc. where he supported portfolio managers in areas of portfolio composition, portfolio liquidity, risk attribution/diversification/concentration and hedging. Previously, he worked as Manager, Risk Analytics, Global Risk Management for the Scotiabank and Analyst, Model Risk and Vetting for the Bank of Montreal. Over the years, Angel has served on a number of corporate boards, including a TSXV-listed technology company. He holds a Ph.D. in Applied Mathematics and an MSc in Statistics and is the author of numerous scholarly publications on mathematical modeling and recipient of several academic awards.

angel.valov@gmail.com

Paul Gaynor

Mr. Paul Gaynor founded Market Focus Direct (“MFD”) in 1991 and grew its operations until it was acquired by Ciscom in 2021. As a visionary entrepreneur, Mr.Gaynore established himslef as a pillar of the industry and a trail blazer. His avant-garde ideas have become stranded fare in several instances.

Paul has been Chair and Board Member of several associations pionneering new technology and continued advancement in the industry. MFD developed its own proprietary technology (IP) which contributed to establishing its market leadership through deep analytics and foresights.

Paul was appointed to the Board on September 1, 2021.

Jeff Bisset

Director

Jeffrey (Jeff) Bisset: Mr. Jeff Bisset of London, Ontario has over 30 years of senior level experience in the industry. He is an accomplished entrepreneur and business leader with a proven track record of building and scaling companies in the software, information technology, and consumer data sectors. He brings deep expertise in customer data, including hygiene, enrichment, acquisition, and analytics, and is recognized as a leading authority in data-driven marketing innovation.

As Founder and President of Cleanlist, Canada’s largest customer data company, Mr. Bisset has helped hundreds of organizations optimize marketing ROI and operational efficiency through accurate, enriched, and actionable data. His leadership is grounded in disciplined goal-setting frameworks, aligning teams to clear, ambitious objectives with measurable outcomes.

Throughout his career, Jeff has founded and led multiple successful ventures, including Interact Direct Inc., Blueprint Software Inc., NASCO Limited, and Prescription Software Inc. His entrepreneurial history reflects consistent achievement in strategy, branding and demand generation, product development, and growth execution.

In addition to his corporate accomplishments, Mr. Bisset has served on boards and in governance roles, including Chair and Vice Chair of the Mankind Group Ontario, further demonstrating his commitment to leadership, accountability, and community impact. Mr. Bisset has a Bachelor of Commerce from Lakehead University.

Recent work experiences include:
• 2008 to present: Founder and President of Cleanlist
• 1994 to present: Founder of Interact Direct Inc.
• 1991 – 1994: Founder of Blue Print Software Inc.

Mr. Bisset was appointed to the Board on November 6, 2025.

Sheri Rogers

President of Prospect Media

Sheri Rogers is a seasoned marketer, strategist, and media expert with 28 years of experience leading integrated marketing, communications, and media initiatives for some of Canada’s most recognized brands. She has played a key role in building and scaling several successful media agencies and has partnered with iconic organizations including Tim Hortons, Air Transat, Arterra Wines, and Loblaws.

Throughout her career, Sheri has held senior leadership roles at Dentsu, Cossette, and Horizon, where she led teams across strategy, media planning and buying, analytics, and business operations. Her expertise spans strategic marketing, media planning and buying, data synthesis, business expansion, and operational leadership. An entrepreneur at heart, Sheri also launched Tribe, a consultancy dedicated to helping owneroperated B2C and B2B companies build simplified, highimpact marketing strategies rooted in understanding and engaging their most valuable customer groups.

Sheri has been an active contributor to the industry, sitting on several boards including the Canadian Media Directors’ Council (CMDC), serving as CoChair of the CMDC’s Youth Ambassador Program, and frequently joining the jury committee for the Cannes Young Lions awards.