David Mathews

David Mathews

President & Managing Director of PMG/MFD


Mr. Mathews is the President and Managing Director of PMG/MFD. As a senior executive, Dave will be leading the operations, performance and growth strategy of the advertising and marketing technology segment within Ciscom.  Dave has a long tenure of building, combining and developing the agency business since he founded Stratafly, in partnership with Prospect Media in 2006. Then merging the two agencies in 2014 as the new Prospect Media Group and taking sole ownership of PMG in 2019.  He is based in Toronto. 

He brings over 25 years as a leader in the marketing industry, leading growth strategy initiatives across multiple media and agency roles.  He led the transformation of PMG into a retail focused, data-driven, integrated media agency— from print to digital to omni-channel.  His passion is to deliver actionable consumer insights, combined with integrated media strategy to create successful client experiences focused on performance.

Dave has served on multiple boards within the marketing industry such as the RAC Board, the RCC Marketing Committee, as well as for the charitable organization Youth Without Shelter.  He is the founding partner of Cover Me Urban in 2010, an annual fundraising event that supports YWS, raising over significant funding for the shelter since inception. He has a B.Sc. from UofT, leveraging his experience as the Advertising Director for the campus radio station, as his foray into Marketing.

Recent work experience includes:

2019 to present
President & Managing Director, Prospect Media Group Ltd.
2014 – 2018
Managing Director/Partner, Prospect Media Group Ltd.
2006 – 2014
Managing Director/Partner, Stratafly
2014 – 2017
Board Member, Youth Without Shelter
2007 – 2016
Board Member, RAC Canada (Retail & Advertising Canada)
2007 – Present
RCC (Retail Council of Canada) Marketing Advisory Committee
1996 – 2006
Sr. National Account Manager, Netmedia (div. of Quebecor)
1989 – 1996
Specialty Distribution Manager, Metroland (div. of Torstar Corporation)
He was appointed to the Board on April 24, 2023.